Google is the most popular website in the world, drawing a billion visitors monthly. More than 12 billion queries are sent through its search engine each month and there are more than 15 million websites connected to its Analytics tool.
Whether your business has a well-established web presence or you’re just emerging on your own slice of cyberspace real estate, Google is most likely a key aspect of your online efforts and pursuits.
At Target Media Group, we’ve been following Google since 1998 – while it was still in Beta. At the time search engines like Infoseek and directories like Yahoo where at the top of the heap. But Google just had a better and more accurate way to find what users were looking for.
What many users don’t realize is that what made Google work in 1998 is very different from what makes it work today. What keeps Google on top is the fact that it keeps changing. The level of fluidity, growth, and diversity of this company is mind-blowing. You will never see Google stagnate.
Google has grown into much more than just a search engine. All it takes is a quick glance over Google’s Products Page for a true understanding of the company’s breadth. And this doesn’t even include the slew of tools and resources they offer for webmasters and online marketers, such as Google Analytics. Let’s also not forget Google is the company behind all ‘Android’ mobile devices.
This means that leveraging Google for your business goes beyond simple organic search optimization. The integration Google has established (and continues to establish) across all of their platforms means you’re embarking on a more elaborate campaign with more intricate strategies.
Even by looking at just a small sampling of some ‘flagship’ products, such as Google Plus, YouTube, Google Search and Google Places, we can recognize crucial interconnections and avenues for our marketing strategies.
Recently, Google implemented its social platform (Google Plus) as a commenting system in YouTube. While this move drew a widespread outcry from many online users, the integration opens up new avenues by which multimedia, social media, and even SEO come together in a harmony that is still yet to be realized.
Google Plus and Google Places are also intertwined. Googles mission is to understand you and what you are looking for better every day. This is something that no company can ignore anymore. If you would like to start a conversation about your search marketing and how online tools can integrate to create a more effective marketing picture contact us today.